Karl Purcell

Programme Manager of the Behavioural Economics Unit, Sustainable Energy Authority of Ireland

Karl Purcell is the Programme Manager of the Behavioural Economics Unit in the Sustainable Energy Authority of Ireland (SEAI). Using behavioural insights, the Behavioural Economics Unit at SEAI aims to deliver programmes that are carefully tailored to make it easy and attractive for citizens and businesses to avail of the advantages of clean energy - both in terms of energy efficiency and renewable energy. Prior to SEAI, Karl previously worked in the Department of Public Expenditure and Reform in Ireland applying behavioural economics to public policymaking. Working with policymakers, senior officials, and frontline staff, he gained invaluable experience driving the adoption of behavioural economics in Irish policymaking. He has published a number of papers summarising his work on the website of the Irish Government Economic Evaluation Service (IGEES).